Mobile Marketing

SMS Stat Sheet

Popularized by American Idol voting - which produced over 78 million texts last season alone - brands everywhere are now launching keyword campaigns to capitalize on the instant visibility and feedback that SMS generates. Here are some eye-opening facts & statistics:

Percentage of people who text on a regular basis.

Mobile marketing is the fastest growing advertising medium in the world
SMS messaging is the most widely used mobile data service on earth
The world averages 1/4-trillion mobile-originated text messages each day
SMS usage triples that of MMS or WAP formats
In the month of Dec of 2007, Americans sent over 30 billion text messages
Text messages have a 95% read rate
23% of SMS campaign messages are forwarded from consumer to consumer
SMS usage is skyrocketing in all age groups, with 25-34 year-olds showing the most rapid growth
Verizon Wireless alone delivered 58 billion text messages during the 1st quarter of 2008

Mobile Marketing

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